Here are the top 5 advantages to going digital:
1. Print on Demand
No more waste! Digital printing is a cost effective way to print only what you need, when you need it. You don’t need to worry about ordering an extra 1,000 copies of that sales brochure, because you don’t want to go back to print. Digital printing allows you to order just the quantity you need, and it’s simple and cost effective to order reprints.
2. Variable Data Printing
Who said print isn’t personal? With digital printing you can customize each printed piece to its intended recipient. This makes direct mail true one-on-one communication with your customers or prospects. The more you know about your recipients, the more you can customize your pieces. Drill down in your mailing list and really target your audience. You can customize text fields, images, colors and virtually any other element on a printed piece.
National Franchisors can now create a master digital publication and then add a “spotlight” section in the front section that promotes each of their local franchisees enabling them to leverage the full value of the Franchisor marketing, while maintaining a local focus on their company. Adding a “spotlight” section increases the perceived value of the local Franchisee compared to just a logo or sticker on the National Franchisor publication. With digital on demand printing each Franchise can then order the quantity they need for their local sales team.
3. Short Run and Quick Turnaround
Digital printing allows you to have professional looking printed pieces, even for low quantity runs. If you only need 100 copies of your newsletter, it’s not going to cost you a fortune to print. Ad digital printing typically has a very quick turnaround time.
4. High Quality
Digital printing doesn’t necessarily mean you have to compromise quality for convenience. Although offset printing provides high quality, you can still achieve pretty great results in full color from a digital press.
5. PDF Proofing
Digital printing also offers one of the most streamlined workflow available in printing. Visiting your printer to check color and hard proofs is a thing of the past. Now you can check your projects right from your desktop. PDF proofing gives you an very accurate representation so you can be fairly confident saying “go” without leaving the office.