According to Accenture’s CMO Insights Study two thirds of today’s businesses currently spend more than twenty five percent of their marketing budget on digital marketing, including video marketing, email marketing, content marketing and social media marketing. Is your digital marketing delivering the best results possible for the dollars you’re spending?
How it Works
In today’s high technology driven world consumers do not want to be over run with unwanted ads and “blast” marketing. Today consumers of all ages use the web to find what they are interested in and research and learn about it before they make any decisions to buy. That is why the method that delivers the highest number of prospects into customers is “In Bound Marketing” with “Intelligent Marketing Automation“.
By creating properly formatted, targeted content and video and distributing it using web blog posts and articles, Social Media platforms (like YouTube videos, Facebook, Twitter, Linked In, Tumbler, etc.) and even direct mail, you can “pull” consumers to your web site to find out more about the products and services they are already interested in buying.
Intelligent Marketing Automation
When a consumer clicks on a link in a blog post or email to bring them to your site or download a whitepaper on the product or service, our Intelligent Marketing Automation software initiates a series of timed marketing communication pieces in email, direct mail or a combination of both specifically targeted to “nurture” prospective buyers involving the product or service they are interested in and provide a follow up reminder about your company.
Know, Like and Trust
As people read the content on your site, watch the videos about your services and products and through your follow up communications they begin to “Know, Like and Trust” you and your brand .
Timing is Everything
Only 4% of consumers on the web are actually buying, the rest are browsing, being entertained and researching. So one of the most important components of converting consumers into customers is not only what they are interested in buying, but “when” they are interested in buying. That is why a “targeted” nurturing marketing campaign sequence of communications specifically created for the product or service they are interested in buying is so important. Then when they are ready to buy, your company is top of mind as their trusted choice to buy from in confidence.
Our Intelligent Marketing Automation Platform
Our Automated Marketing Platform’s drives lead conversion, client engagement, and maximizes your ROI.
In order to convert prospects into customers it is important to follow up with them involving the specific areas of interest they have indicated by their actions on your web site and in their reactions to your marketing, and then personalize the message to them, whether it is in traditional print, email marketing or social media. Our system tracks the prospects areas of interest and automatically respond with communication customized to their interest areas which accelerates the time to buy cycle and conversion rate.
Marketing automation features include:
- Status based follow-up and multi-touch point drip campaign setup
- Multi-channel (email, social media, content & direct mail) automation
- Lead ratings and easy-to-use lead touch point measurements
- Centralized sales and marketing calendar
- Auto lead data entry
- External contact database and list import
- Drag-and-drop list and label creation
For more information on how our automated marketing platform
can help your business reach the next level, contact our
support team for a live no obligation demonstration.
Toll Free U.S.888-249-0420
Local Phone: 813-657-3530